One of the largest DAOs in the crypto industry, Terra ($LUNA), holds $2.74 billion in their treasury and is looking to spend.
They recently published a novel proposal โ fusing a legendary sports franchise {REDACTED} with their brand. The proposal is a request from the community to provide $38.15 million USD to the {REDACTED} franchise from the community pool to fund a 5-year exclusive partnership deal to promote the Terra brand.


This is the first time a DAO has proposed a legitimate partnership with a professional sports team, requiring innovative legal engineering. The steps taken can serve as a model for future DAOs:
Form a trust to control IP rights and the DAO multi-sig
Make the DAO the beneficiary of the trust
Legally obligate the trust to follow DAO governance voting outcomes
This is an exciting time for the industry and should pave the way for similar innovation. As Larry Florio said, โDo not underestimate how pivotal of a moment this is for decentralized governance and community-controlled organizations.โ
You can read the entire proposal here.
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